Marketing Plan Hybrid Car Essay

HONDA MOTORS hereby launches the all new family Honda EC CRV, the new eco friendly car that makes others â€Å"go green† with envy for Oxygen is priceless. Save the earth, plant a tree because their is no Planet B†¦ all you got to do is drive a Honda EC CRV. Introduction For the purpose of this assignment, I will choose hybrid automobiles that run on gasoline as well as alternative fuel i. e. Electricity. The rising fuel prices and increasing air pollution along with depleting resources of fossil fuels is forcing more and more automobile companies to manufacture hybrid vehicles. Moreover, people are increasingly buying these environment friendly and cost effective hybrid vehicles in many countries around the world. According to (Hybridcar. com, p. 1), Hybrid-electric vehicles (HEV) combine the benefits of gasoline engines and electric motors to provide improved fuel economy. â€Å"The engine provides most of the vehicle’s power, and the electric motor provides additional power when needed, such as for accelerating and passing; this allows a smaller, more-efficient engine to be used†. The current hybrids on the market do not have to be â€Å"plugged in† to an electrical outlet to recharge. The Hybrid Car Market The market for the hybrid car is slowly growing that primarily led by the U. S. and Japanese Markets. In the past five years, sales for the hybrid in the U. S. increase from 9,500 in 2000 to 100,000 in 2004. By the end of 2005, the number of hybrid cars in the U. S. increased to 212,000, accounting for 1. 3 percent of the total U. S. light-vehicle market. J. D. Power estimate the hybrid car market will account for 3. 5% of the U. S. market by the year 2010, whereas, other researchers such as ABI Research & Automotive Technology Research Group give a more optimistic projection for the market. These researchers estimated the hybrid market penetration between 5-6% of the overall U. S. light-vehicle market. According to a forecast by J. D. Power-LMC Automotive Forecasting Services, by the year 2012 hybrids that accounted for 0. 5 percent of the U. S. market in 2005 are expected to gain 3. 5 percent of the U. S. market. The JD Power reports say that the price premium associated with alternative power train vehicles continues to be a barring factor that will restrict the potential for both hybrid vehicles. The report notes that manufacturers will have to reduce this premium to attract buyers who are not currently motivated to purchase these vehicles as a means to improve the environment, or as a means to save money by consuming less fuel. Existing Product Research The Prius, Insight, and Civic were the first set of hybrids. These vehicles utilized the core strategy of a smaller engine which provides â€Å"on demand† power from the electric motor and batteries. A smaller engine is one of key attributes of hybrids to gaining better fuel economy. The newer hybrids—the Accord, Lexus SUV, and Highlander—maintain the size of the gas engine, and add power by way of the electric components which does little to boost fuel efficiency. According to (Larson, 2005), while the hybrid’s claim to fame is reduced fuel consumption, there are various factors that will reduce the performance levels of these vehicles. Such factors include acceleration, idle time, air conditioning, temperature, and driving speed. Competitive Scenario It has been noted that Honda and Toyota are the pioneers in the hybrid car market now. According to JD Power, However, â€Å"they are becoming more commonplace due to licensing of their technologies by other Japanese and American companies, and the new trend towards hybrid SUVs. † The Toyota Prius, considered a midsize sedan, is the number-one selling hybrid vehicle. Toyota has sold more Priuses than all other hybrids combined—and for good reason. Since the second model of the Prius was introduced in 2003 (as a 2004 model), this midsize sedan has received numerous awards. Today, it continues to be a top seller. The success and tremendous rise in Toyota hybrid sales can be partly attributed to the company’s marketing campaigns. Most hybrids recognized increasing gains each year, with the exceptions of the Accord Hybrid and the Lexus RX400h. Sales of both models have decreased during the past year, proof perhaps that today’s hybrid buyers demand a noticeable improvement in fuel economy when buying a hybrid model (Hybridcar. com). Typical profile of hybrid car buyers â€Å"Hybrid car drivers have a level of education higher than any group of car drivers that I’ve ever seen,† says Walter McManus, director of the Office for the Study of Automotive Transportation at the University of Michigan. McManus further describes these drivers: They have higher income, than the average car buyer at approximately $100,000 a year versus $85,000 a year for the average buyer. They are more likely to be female. Hybrid drivers are a few years older than the average car buyer—closer to fifty rather than the average age of forty. California strongly outpaces all other states for new hybrid vehicle registrations. Beyond these demographics, McManus describes the profile of hybrid car drivers in terms of their behavior and attitudes: They drive on average fewer miles than the average car buyer Hybrid car drivers plan to keep their car longer than the average person They are willing to pay more for an environmentally friendly product. They personally want to do something to help reduce vehicle pollution. They expect fuel prices to grow a lot faster than other people do. McManus adds, â€Å"It doesn’t mean that they’re right. It does not mean that the other people are right. But they’re much more pessimistic about the future of fuel prices than the average person. † Price According to research, Hybrid cars and SUV’s prices range from an estimated $19,000 to nearly $55,000 for the basic models. The lowest price range for this type of car is the manual transmission 2006 Insight at an MSRP of $19,330, whereas the Lexus hybrid sport sedan, the GS 450h is the highest at $54,900. The following table summarizes average prices of the hybrid cars: Hybrid City mpg Hwy mpg MSRP(in USD) Honda Insight -Manual 60 66 $19,530 Honda Insight -CVT 57 56 $21,530 Toyota Prius 60 51 $21,725 Honda Civic Hybrid 49 51 $21,850 Honda Accord Hybrid 29 37 $30,140 Toyota Camry Hybrid 40 38 $25,900 Ford Escape Hybrid 2WD 36 31 $27,515 Ford Escape Hybrid 4WD 33 29 $29,140 Mercury Mariner Hybrid 33 29 $29,225 Toyota Highlander Hybrid 2WD 33 28 $33,030 Toyota Highlander Hybrid 4WD 31 27 $34,430 Lexus RX 400h 31 27 $49,060.

An Analysis for the Play Fences Essay

The story line seemed melodramatic throughout the play. The author (August Wilson) has laid the ground work of many themes throughout the play. The play deals with Race, Men and their masculinity, Morality, Dreams and hopes of everyone involved, Family, Duty, Betrayal and Dissatisfaction. The play begins with Troy and his best friend Bono entering the yard chatting as they usually do coming home from work as garage collectors for their company. Every Friday is payday for Troy and Bono and one can usually find these two enjoy drinking down at Taylors (the local watering hole). Troy seems to be upset due to the fact that he tries to rise above â€Å"just being a garbage man† and seeks to become a driver of the garbage truck. Troy has made a formal complaint to his boss (Mr. Rand) and asks â€Å"Why you got the white mens driving and the colored lifting? † Troy recognized that he has just as much of a right and ability as the â€Å"white men† he is working with, and can drive the garbage truck just as well as any of them. Although, Troy didn’t realize it, he was actually leading the way (in his own right) for black men and woman everywhere. But this wasn’t the only issue that Troy is dealing with. Troy has been cheating on his wife Rose with his mistress Alberta and decides to discuss this with his friend Jim Bono (often mostly referred to by his last name Bono in the book). But Rose appears to always be on Troy about building the â€Å"Fence† around the yard. This later on in the play seems to have a profound underlying tone to more than just the literal meaning of the word. Troy, although a good man at heart, he seems to be struggling with an issue of facing death.. Troy seems to have his hands full within the play. With every situation, Troy seems to describe them in the terms of baseball. Since Troy was robbed of a potential a professional baseball career because of his race and has become bitter because of it. It seems that Troy has a lot of â€Å"Fences† to mend, not only the physical kind, but the relationships he has with his wife, his sons Lyons and Cory (mostly). Troy also deals (and is responsible for) with his brother Gabriel, who received a serious head injury during the war and hasn’t been the same since. Troy’s son Cory tells his father that he has a chance to be scouted for a recruiter from the University of North Carolina for its football team. But since Troy feels that Cory should be concentrating on working at the local A&P supermarket and his studies and leave football alone. One can understand as to maybe why Troy feels that his son should work and focus on school instead of football. Since Troy was disappointed because of his lack of a professional baseball career (because of his color), he did not want to see his son receive the same kind of heartbreak he had suffered. Troy, by doing this, he is holding his son back (whether he realizes it or not) from possibly having a better life than what he had or currently has. Troy seems somewhat jealous of his son Cory and really bitter when it comes to sports. One of the main themes of the play seems to come when Troy has to tell his wife Rose (coming clean) that he is going to be a father again. Rose becomes upset and wants to know why Troy couldn’t â€Å"stay in her bed† instead of going elsewhere. Troy attempt to rationalize what he has done, says that he is only trying to feel good about himself and that he hasn’t done so in a long time. When Rose has to explain to Troy that she received a call from the hospital informing her that, Alberta died giving birth to his daughter, Raynell. Rose, being the good woman that she is, accepts Raynell in to her family and agrees to raise her. Troy then comes to battle with Cory, when he attempts to step over his father and enter the house. Cory is then told that he no longer lives there, and was being kicked out of the house forever. Cory states to Troy that he doesn’t need anything from him and can take of himself. Since Troy had to deal with being on his own since he was fourteen years old, his son can do the same thing (Cory is a little older, 17 yrs. old). Troy, throughout the play is always speaking about, how he will be ready for â€Å"Grim Reaper and his sickle† and will not go down without a fight (which he often brags about beating death when he was younger). Troy just prior to his death (and finding out about the death of his mistress) Troy: â€Å"All right†¦ Mr. Death†¦. I’m gonna take and build me a fence around this yard. See? I’m gonna build me a fence around what belongs to me. And then I want you to stay on the other side. See? You stay over there until you’re ready for me. † So, this could be another underlying theme that Troy is always wrestling with a force much larger than he is and is always taunting death by saying â€Å"Then you [Death] come on. Bring your army. Bring your sickle. Bring your wrestling clothes†. The last time we actually see or hear from Troy is in Act II scene 4 when he says â€Å"I can’t taste nothing. Helluljah! (Probably misspelled on purpose) I can’t taste nothing no more. (Troy assumes a batting posture and begins to taunt Death, the fastball on the outside corner. ) Come on! It’s between you and me now! Come on! Anytime you want! Come on! I be ready for you†¦.. but I ain’t gonna be easy. At this point, Troy realizes that he is dying (heart attack). At the beginning of the following scene, the reader learns that Troy has died and everyone (except Cory) is preparing to attend Troy’s funeral. But as the story starts to end, both of Troy’s sons, Lyons and Cory are talking with each other and tells one another how each one is doing. Lyons is finishing up his prison sentence and Cory is a Corporal in the Marine Corps. The two of then begin to sing the song that their dad used to sing about a dog name Blue. The story can take the reader through a rollercoaster ride of emotions. Great story about the trials and tribulations of a man and the world around him. According to Wade Bradford from About. com, he states: Arguably August Wilson’s most renowned work, Fences explores the life and relationships of the Maxson family. This moving drama was written in 1983 and earned Wilson his first Pulitzer Prize. The protagonist, Troy Maxon is a restless trash-collector and former baseball athlete. Though deeply flawed, he represents the struggle for justice and fair treatment during the 1950s. Troy also represents human nature’s reluctance to recognize and accept social change. In the playwright’s setting description, symbols connected to his character can be found: the house, the incomplete fence, the porch, and the makeshift baseball tied to a tree branch (Bradford, Wade 2011). Reference Wilson, August (1987) Fences, In Drama: A Pocket Anthology (2nd Ed. ) P. 451 Longman, Penguin Academics, New York Retrieved November 5, 2011. Bradford, Wade (2011) August Wilson’s â€Å"Fences† Character and setting analysis, About. com, Retrieved November 06, 2011 www. about. com.

Cocacola Marketing Strategy Essay

For example, for a pack of 375mL x 18 cans of Coca-Cola soft drinks it is priced at $9. 98 instead of $10. 00. This pricing strategy makes consumers perceive the products to be cheaper. Promotional strategies The business uses a range of promotional activities, shown in the table below. Promotional strategy Explanation of promotional strategy Advertising The Coca-Cola Company uses advertising as its main source of increasing consumer awareness. It mainly uses the television. There are many television advertisements on Coca-Cola products. This source allows the company’s products to reach a large audience. The latest television advertisement for Coca-Cola soft drinks was the `You know you want it’ advertisement. One of the older one are ` If you drink it, you get better of life’ The company also uses the radio as another source of advertisement. This is a cheaper source of approach compared to the television. Recently, the company benefited from its involvement in the world’s celebrated games such as the Olympics and the FIFA World Cup. Where millions were watching these games, the business had substantial advertising and promotions of the company’s brands. The cost of advertising over the past 3 years is shown in Fig. (11). Cost ($ mil) YearFig. (11) The Coca-Cola Company’s advertising costs Personal selling Every year, The Coca-Cola Company has a highly trained sales team, which acts as a representative of the company to the retailers. This strategy helps to maintain service and product loyalty. It has been demonstrated by the business to be highly effective. Publicity In February 2003, Vanilla Coke was released to the media as a news brief outlining the huge profit achieved by the business (from the Sydney Morning Herald 14th February 2003). This helped The Coca-Cola Company to strengthen the image of the business’s products. Place of distribution The Coca-Cola Company sells its products to bottling and canning operations, distributors, fountain wholesalers and some fountain retailers. These then distributes them to retail outlets, milk bar and corner stores, restaurants, petrol stations and newsagents. The Coca-Cola Company Wholesalers/distributors Retail/corner stores Restaurants, petrol stations Consumers The Coca-Cola Company’s distribution channel Place strategies Place strategies Explanation of place strategy Indirect distribution. The Coca-Cola Company uses intermediaries in its distribution. That is, the company does not sell its products directly to its consumers. Intensive distribution The Coca-Cola Company uses the intensive distribution strategy. The business’s products are sold in almost every outlet including:  · retail outlets  · small shops  · restaurants  · petrol stations  · newsagents  · schools  · sports and entertainment venues · from vending machines (v) Monitoring ;amp; Controlling

Ethics and Corporate Responsibility in the Workplace and the World Term Paper

Ethics and Corporate Responsibility in the Workplace and the World - Term Paper Example The end use customers of the products offered by the company are also stakeholders who are impacted by the operations of the company. It can also be seen that the regulatory authorities who oversee the operations of the company are also regarded as the other stakeholders in this particular case. 2. The concept of ethics is primarily concerned with differentiating between something that is good from bad (Robbins, 1993). By any standard, it can be seen that the conduct of PharmaCare in Colberia is unethical as a result of the fact that the indigenous population is treated in a bad manner compared to its executives. First and foremost, it can be seen that the healers in this area have volunteered to give their knowledge for free whilst the company is generating lots of revenue from this practice. The other issue is that these indigenous workers work for only $1 per day and they walk for five miles into the jungle to harvest the plants required for manufacturing medicine. These indigenou s people also carry heavy loads on their backs which can weigh as much as 20 pounds. The other issue of concern is that the indigenous workers live in primitive huts that do not have electricity or running water. Overall, the activities of the company in Colberia have destroyed the habitat in the area as well as endangered native species. However, the executives of PharmaCare live in a luxury compound that is comprised of a tennis court, golf course and swimming pool. The compound is electrified and it has running water. This is in stark contrast with the miserable lives being led by the majority of the residents of Colberia who are also the labourers at the above mentioned company. This practice amounts to exploitation and it should not be condoned since it is designed to enrich other people at the expense of the local people who should also benefit from their natural resources. The practice by the company shows that it does not take into account the concept of corporate social res ponsibility in its practice since it totally ignores the needs and interests of the indigenous people who are also supposed to be beneficiaries from the resources that are being plundered by a foreign company. 3. Allen has no legal basis to fire Ayesha, Donna and Tom. These people raised genuine issues that should be dealt with in an amicable way instead of firing them. Ayesha raised a complaint that she has not been promoted by virtue of being a Muslim. This is regarded as discrimination and it has no room in a democracy. All employees should be treated as equal and important to the organization. Donna got sick from the bad working environment in the company and filed for worker’s compensation. This is a genuine case given that the employer has an obligation to make sure that the workplace environment is safe and clean for the benefit of the employees. Thom has also threatened to file a complaint with OSHA as a result of the poor working environment of PharmaCare Company. Ac cording to the United States Department of Labour (nd), the Occupational Safety and Health Administration (OSHA) Act of 1970 states that companies must ensure â€Å"safe and healthful working conditions for working men and women.† It can be seen that Allen cannot legally fire the three mentioned people above since they have genuine complaints. Otherwise, any attempt to fire them will discredit the company since it may be viewed as engaging in unethical practices by different

Comparing Policing Research Paper Example | Topics and Well Written Essays - 1750 words

Comparing Policing - Research Paper Example That common denominator is the police department. It is the one arm of government that is consistently present across the nations of the world. Though dressed differently and perhaps varying in function, the main objective of the force, that is to protect the people of the community, remains the steadfast goal of the department. This paper is meant to serve as an in introduction and comparison to three of the most notable police department's in the Western and European hemisphere namely the New York Police Department in the United States, the London Police of England,And the An Garda Siochana -- Ireland's National Police Force. To kick off this paper, the spotlight shall be trained upon the heroes of the 9/11 attacks -- the New York Police Department. The New York police department hold's the disntinct mission of enhancing the quality of life of ever New York City resident by working closely with the community. The power of the police department comes from their constitutional right to enforce laws, preserve the peace, reduce fear, and provide a safe environment for the citizens of the city. The core objectives of the force are as follows: In partnership with the community we (the New York City Police Department) pledge to: Protect the lives and property of our fellow citizens and impartially enforce the law. Fight crime both by preventing it and by aggressively pursuing violators of the law. Maintain a higher standard of integrity than is generally expected of others because so much is expected of us. Value human life, respect the dignity of each individual and render our services with courtesy and civility. (â€Å"NYPD†) Established in 1845, the New York City Police Department is the largest municpal police force in the United States. Their area of coverage includes the five boroughs of New York known as Manhattan, The Bronx, Brooklyn, Queens, and Staten Island. The police department has a vast array of speclialized teams that patrol the city or respon d to emergencies. These specialized services list the Emergency Service Unit, K-9 unit, harbor patrol, air support, bomb disposal, counter-terrorism, criminal intelligence, anti-gang, anti-organized crime, and narcotics, just to name a few. In order to ensure the safety of every New Yorker, the New York police department is divided into 123 precints, without a precint 12 for some reason. Each precint functions independently of one another and has jurisdiction over specific areas of the city and the boroughs.(â€Å"NYPD†) Due to the vast size of the city, the manpower the New York police department sometimes comes up short in terms of visible security but due to the community partnership that exists between the police department and the community leaders, New York City has become one of the safest cities in the world, more so after the terrorist attacks of 9/11. One of the most important security measures in place within New York City that is enforced by the police department is the controversial stop and frisk operation that allows the police to do random checks of people who seem to be acting suspiciously in public. Of course a comparison study of the police departments will not be complete unless we study the police department of the city capital of the country that gave birth to the United States, the police department of London, England. The police department of London is divided into 2 groups. These groups are known as the Metropolitan Police Force Patrol and the City of London Police. Each group has a specific

Role of community nurse Assignment Example | Topics and Well Written Essays - 500 words

Role of community nurse - Assignment Example This paper will discuss the roles of community nurses. Communities have unique health needs and require nurses who can disseminate relevant health information to different target groups in the community. Community nurses have been playing this role by interacting with different target populations in a community and providing them with relevant information and knowledge concerning different health issues, through the interactions with community members, community nurses assess and evaluate the health needs of the community members. Therefore, they are in a better position to offer the relevant advice and design intervention strategies in an effort to promote the health of the community. Community nurses engage in an active process of assessing health risks in a community and designing empowerment programs that can help communities address the health risks. Community nurses ensure that all the community members receive the healthcare they deserve in conformity to their needs (Hitchcock, Schubert, & Thomas, 2003). Most importantly, communi ty nurses have the opportunity to offer holistic care to the community because they interact with different individuals within their homes. Some specific activities carried out by the community nurses include the provision of support for patients with different conditions at home. Community nurses help patients take care of themselves and empower their carers as well. They help patients with practical guidelines on diet, lifestyle, and different types of medication. They help patients manage terminal illnesses without the admission into a hospital. Many people with terminal illnesses require emotional support and constant healthcare, especially in the last days of their lives. Community nurses help such patients by providing the reassurance they need to face each day. In other cases, community nurses

Intro to Criminal Justice Module 5 Writing Coursework

Intro to Criminal Justice Module 5 Writing - Coursework Example ct, 1789 created the federal court system through four federal circuit courts with 13 federal district courts with general trial and appellate jurisdiction. This paved way for the current 94 District Courts, 12 regional Courts of Appeal and a single Court of Appeals for the Federal Circuit. Each state has its own court structure with trial courts, appellate courts and a Supreme Court. Courts of limited jurisdictions, the lower or inferior courts deal with cases involving misdemeanors, civil and domestic disputes, juvenile offenses and local ordinance violations account for most of the remaining filings. They handle the defendant’s initial appearance and are not courts of record. Courts of general jurisdictions can hear any criminal or civil cases at first instance and are often divided into criminal, civil, probate, juvenile and domestic courts. They hear appeal cases on denial of due process. Intermediate appellate courts hear cases from decisions of general trial courts. They examine the transcript of the case, read written briefs and hear oral arguments. Courts of last resort as the final appellate courts wait for certification of cases before them. There are lower trial courts, appellate courts and a court of last resort. The 94 general trial courts, District Courts have both original and exclusive jurisdiction in all cases involving federal law or dispute over treaties. They have concurrent jurisdiction with state trial courts in certain criminal matters violating state and federal laws and in civil disputes between people of different states where damages exceed a certain amount. The Courts of Appeals for the Federal Circuit have jurisdiction to hear appeals from the district courts arising from cases involving patent law violations, suits against the federal government and cases appealed from the court of International Trade and Claims Court. The U.S. Supreme Court is the court of last resort and has jurisdiction to review any federal appellate court